Privacy Policy

Last updated: 13 Dec 2020

The privacy of your data — and it is your data, not ours! — is a big deal to us. In this policy, we outline: what data we collect and why; how your data is handled; and your rights to your data. We promise we never sell your data: never have, never will.

This policy applies to all products built and maintained by Hona Pte Ltd ("Honā").

What we collect and why

Our guiding principle is to collect only what we need. Here’s what that means in practice:

We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile.

Identity & access

When you sign up for our app, we typically need identifying information such as your email address and name. We may also ask questions about your industry and your goal-setting habits. To set a commitment in our app, you'll need to stake an amount. See below about Billing.

If you sign up for our newsletter, we typically need identifying information such as your name and email address. If you wish to stop receiving emails, there’s an unsubscribe button in every email.

Billing information

When you set a commitment or subscribe to our service, you will need to select a payment option. See our sub-processor list for the privacy policies of each of these payment gateways.

Your payment details are passed directly to our payment processor and doesn't ever go through our servers. We store a record of the payment transaction, including the last 4 digits of the credit card number and billing address, so we can keep records of account history, invoicing, and billing support. We store your billing address to calculate any sales tax (depending on your country such as VAT, GST, etc), to detect fraudulent credit card transactions, and to print on your invoices.

Website interactions

When you browse our website pages, social media or online services, your browser automatically shares certain information (such as which operating system and browser version you are using). We track that information, along with the pages you are visiting, page load timing, and which website referred you, so we can get statistics such as conversion rates and to also test new designs. We sometimes track specific link clicks to help make design decisions. These web analytics data are tied to your IP address and your user account if applicable.

Cookies and Do Not Track

A cookie is a piece of text stored by your browser to help it remember your login information, site preferences, and more.

We do use some cookies to make it easier for you to use our applications, to store your preferences, and support analytics. You can adjust cookie retention settings in your own browser. To learn more about cookies, including how to view which cookies have been set and how to manage and delete them, please visit:

At this time, our sites and applications do not respond to Do Not Track beacons sent by browser plugins.

Voluntary correspondence (eg via email)

When you write to us with a question or to ask for help, we keep that correspondence, including the email address, so that we have a history of past correspondences to refer to if you reach out in the future.

We also store any information you share such as questionnaires or surveys. Sometimes when we do member interviews, we may ask for your permission to record the conversation for future reference or use. We only do so if you give us your consent.

Information we do not collect

We do not knowingly collect any biometric data. You are given the option to add a picture to your user profile, which could be a real picture of you or a picture of something else that represents you best. We do not extract any information from your profile picture.

When we access or share your information

Our default practice is to not access your information. The only times we’ll ever access or share your info are:

To provide products or services you've requested. We may contact you to check details of your account, to follow-up and provide services to you, to send you updates about our organisation, to resolve an issue, to collect money owed, to ask your opinion. We may contact you via email, phone or social media. We also use some third-party services to run our applications to provide you with the services you've requested. You can see the list of our third party sub-processors.

To help you troubleshoot, with your permission. If at any point we need to access your account to help you with a support request, we will ask for your consent before proceeding.

To investigate, prevent, or take action regarding restricted usage. Accessing a customer’s account when investigating potential abuse is a measure of last resort. We have an obligation to protect the privacy and safety of both our customers and the people reporting issues to us. We do our best to balance those responsibilities throughout the process. If we do discover you are using our products for a restricted purpose, we will report the incident to the appropriate authorities.

When required under applicable law. We trust that we'll need to do this but if we have a good-faith belief that the law requires us to do so, we may provide information about you to law enforcement agencies, with or without notice to you.

If our company structure changes. Finally, if Hona Pte Ltd is acquired by or merged with another company — we don’t plan on that, but if it happens — we’ll notify you well before any info about you is transferred and becomes subject to a different privacy policy.

Third party sub-processors

Like all online companies, we use sub-processors (third party software platforms) to carry out our functions. As a result, your data is processed by them. These can be obvious (like the platforms you sign up for to use, such as Circle) or less obvious (like back-end payment processors). Here is the list of the sub-processors we use.

An example of a sub-processor is Our website is hosted on the platform and they provide us with the online platform that allows us to sell our products and services to you. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall.

When you pay via, they provide data protection as follows: All direct payment gateways offered by and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

We also use Google's API services in connection with our service to provide certain features. As such, you acknowledge and agree that by signing up for an account and using the service, you are also bound by Google's Privacy Policy. In addition to the rights set forth in Section 2, you may manage your YouTube API data by visiting Google's security settings page at

Location of Site and Data

Our services and other web properties are operated in the United States of America and other locations. By using our site, participating in any of our services and/or providing us with your information, you consent to this transfer to any of these locations.

Your Rights With Respect to Your Information

At Faia Pte Ltd, we apply the same data rights to all customers, regardless of their location. Currently some of the most privacy-forward regulations in place are the European Union’s General Data Protection Regulation (“GDPR”) and California Consumer Privacy Act (“CCPA”) in the US. Faia Pte Ltd recognises all of the rights granted in these regulations, except as limited by applicable law. These rights include:

Many of these rights can be exercised by signing into our third party platforms (eg the Hon) and directly updating your account information.

If you have questions about exercising these rights or need assistance, please contact us at 100 Amoy St, Singapore, 068803, Singapore. For requests to delete personal information or know what personal information has been collected, we will first verify your identity using a combination of at least two pieces of information already collected including your user email address. If an authorised agent is corresponding on your behalf, we will first need written consent with a signature from the account holder before proceeding.


The GDPR is a regulation intended to strengthen and unify data protection for all individuals within the EU. It aims to protect the fundamental right to privacy and the protection of personal data. The CCA also provides protections for Californian residents.

Our sub-processors are compliant with GDPR and CCPA and you can read more about it on their privacy policies listed on this page.

If you are in the EU, you can identify your specific authority to file a complaint or find out more about GDPR, at

Privacy policy updates

We may update this policy as needed to comply with relevant regulations and reflect any new practices. Whenever we make a significant change to our policies, we will also announce them on our company blog.

Please review this privacy policy frequently because we reserve the right to modify this privacy policy at any time. If we make changes, these will take effect immediately upon their posting on the website.

Want to update your personal information?

If you would like to access, correct, amend or delete any personal information we have about you, or if you don't want us to process your data anymore, you can contact us at [email protected].